Try Art of the Startup for 365 days.

Art of the Startup teaches you how to go from no idea to launching your own startup using startup using cutting- edge business strategies, advanced marketing principles, and proven growth-hacking tactics.

This is the only business course in the world taught by Justin Kan, founder of (the world’s largest gaming live streaming platform) which was acquired by Amazon for $970 million.


Art of the Startup includes 7 training modules with over 3 hours of instruction plus over 20 hours of bonus in-depth interviews with 39 hand-picked founders (and venture capitalists) behind some of the most disruptive, well-known, and profitable startups on the planet.

The course is filmed in a “cinematic” style that makes learning a breeze as if you’re watching a documentary on Netflix. It’s unlike anything you’ve ever seen before.

Learn what it REALLY takes to succeed

Here’s a small sampling of the in-depth, advanced lessons you’ll learn inside Art of the Startup.

  • Divine Inspiration Fallacy: The #1 reason why 99% of startups fall flat on their face.
  • What DoorDash can teach you about building customer loyalty by “doing things that do not scale.”
  • Leaky product syndrome: What it is, how to avoid it, and why getting repeat users will be your #1 driver of future growth.
  • How long you should give your startup to succeed. And why most startups fail by quitting too soon. Look for this telltale sign.
  • Plus, you’ll also get access to PDF summaries that guide you through the program and give you simple, but effective action steps to take.

Create 10x “Painkiller” solutions

92% of billion dollar startups have this one thing in common. Learn how Reddit, Dropbox and Twitch growth-hacked their way to hundreds of millions of users…without blowing millions on advertising campaigns.


“Do you even code, bro?”

How to “speak geek” and get a technical co-founder to buy into your startup vision— directly from the founder of


Separate your startup from the competition

Hint: It’s NOT advertising, it’s NOT features and it’s NOT about hiring more people. Learn why building a startup is more like a marathon than a sprint.

What Art of the Startup students say



    Jumpcut Student

    Best place to start

    “Art of the Start Up has been the best place for me to start. This course has given me the leg up that I needed to get off my ass and get started!”



    Jumpcut Student

    Changing how I think

    “This course is already changing the way I think about everything. Thanks so much for making it.”



    Jumpcut Student

    Ten Thumbs Up

    “My only complaint is that the highest rating you can give the course is only two thumbs up. I was looking for a TEN thumbs up button.”

Featuring 39 Founders
& Venture Capitalists

From companies including:


This is Justin Kan

Meet your main instructor.

Meet Justin Kan: an American tech entrepreneur, investor and startup mentor who co-founded the live streaming platform Twitch, which transformed e-sports forever (and was acquired by Amazon for $970 million).

This is the man Fast Company calls:

“A High Tech Pirate” and one of the most creative business leaders alive

Justin is currently a celebrated guest speaker at events including TechCrunch Disrupt, Y Combinator Startup School, and HustleCon, to name a few.

Now, he's teamed up with Jumpcut to release the world's most revealing startup course ever

Justin Kan for

Gabriela Hasbun

Be guided by an entire “Faculty” of hand-picked Startup Founders and Venture Capitalists

There are 39 guest expert entrepreneurs and investors featured in total in our over 20 hours of exclusive interviews that you get when you join Art of the Startup.

Now you can “hang out” with 39 of the world’s most intelligent, innovative entrepreneurs and venture capitalists on the planet…and learn their most valuable mindsets, principles, and perspectives.

That’s unheard of.

Samuel Yan

Patreon Co-Founder

Valued at $450 million in 2017

Walker William

Teespring Co-founder

Sold 6 million shirts in 2014

David Rusenko

Weebly Co-founder

25 million users, valued at $490M

Daniel Kan

Cruise Co-Founder

Sold to GM at $1 billion

After 2.5 years as a Y Combinator partner and working with over 500 startups (including Jumpcut)…

Justin has met, mentored, and learned from dozens of ambitious entrepreneurs, the dreamers and doers who now engineer some of the world’s most successful startups.

And starting today, Justin wants to give YOU unprecedented access to the strategies, tactics, and advanced startup principles he’s learned from over 12 years of real-world experience launching over half a dozen startups.

Plus, as an added bonus, we’ve included dozens of additional guest experts in Art of the Startup.


365-day Guarantee

Join today and try out Art of the Startup for up to a full year.

If you’re not absolutely THRILLED with the course, and if you don’t think it’s the best startup training available on the planet, then send us an email for a prompt, full refund.

The only requirement we have is that you need to have actually gone through the course and made an attempt to learn and implement the information.

That doesn’t mean you need to launch your own startup, but you need to actually go through the worksheet assignments at the very least (which can be completed in their entirety with just a pen and paper).

Enroll now and launch your start-up. You’ll be protected by our 365-day guarantee.

Frequently Asked Questions

Or email us at
  • What if I don’t have a brilliant idea for my startup yet?

    You might be thinking in order to have a profitable startup, you need to come up with a killer idea first - something no one else has ever thought of.

    That is a very common misconception, but that’s not how it plays out in the real world.

    In Art of the Startup, instead of focusing on “startup ideas,” Justin will teach you how to hunt for problems to solve.

    You’ll learn what makes great startup ideas using a proven “painkiller vs. vitamin” framework, and that will enable you to find your big idea.

    A great place to start is to look around you and pay attention to the annoyances and hassles you encounter everyday.

    In fact, the most successful startup founders came up with ideas that solve problems and hassles they had in their own lives.

    This exact method has helped some of the most exciting startups in the world—like Spotify, Weebly, Twitter and Twitch—come up with “billion dollar breakthroughs” millions of users love and tell all their friends about.

    If it worked for them, it will work for you.

  • I’m not a programmer. And I have zero coding skills. Can I still learn from this?

    Great question.

    This is actually a key lesson in the course. We teach you what to do if you are (or are not) a “technical founder” meaning you have programming skills.

    And we even cover the correct way to approach getting a technical co-founder to join you. (You’d be surprised, there are a lot of wrong ways to approach this.)

    So don’t worry if you don’t know the first thing about coding.

    Also remember, there are many, many more successful ideas out there for you to build a business around than just tech startups.

  • I don’t live anywhere near Silicon Valley. Can I still make this work?

    Great question, but the truth is it doesn’t matter where you live.

    Users don’t really care where you’re from. All they care about is whether you can solve their problems.

    Don’t believe me? You might be surprised where many of the world’s biggest startups call home:

    Canada (Shopify), Sweden (Spotify), Australia (99 Designs), Spain (Typeform)... there are too many to count.

    Now, if you have a driverless car technology app and want to work side-by-side with Apple or Google, I’d say living in Palo Alto could make a difference.

    Otherwise, great solutions know no borders—your best users may live in another country—and you can launch your startup from anywhere in the world.

  • Is it too late to launch a startup? It just seems like all the good ideas are taken.

    Listen. Almost no one realizes this... but we’re in the “golden age” of startups.

    There has never been a time in history where almost anyone (with almost any background) has the ability to launch their own startup.

    Can everyone become the next Facebook? No. Of course not.

    But as long as there are people with burning problems, there will always be a need for startups to solve them.

  • What if I don’t have tons of money to invest into my business?

    It can be extremely demotivating to hear about all the startups getting millions of venture capital thrown at them.

    But the truth is, there are many, many more startups that don’t look like that.

    Lots of people think that the key to startup success is attracting deep pocketed investors who will give them tons of money to "burn" on things like marketing, renting a big office, and hiring a team.

    This is absolutely not the case.

    The first and ONLY thing you need to do to gain momentum is find a great problem to solve. And that involves talking to users and asking them some very specific questions.

    In the course, you’ll also get a crash course on how to approach funding, and whether you should aim for VC funding...or just bootstrap it the entire way.

    When you learn the right way to approach a startup, and build things people want, everything starts to "fall into place."

    Then, down the road, when your business is successful, you can worry about attracting investors who can help your startup grow at a faster pace. If that’s what you’re looking for.

  • Is your website and payment processing secure? Is my information safe?

    Yes. We’ve made it a main priority to guarantee your privacy and your information’s safety. Our website is secure and your payment information never even touches our server. (It goes through Braintree, a trusted 3rd party payment gateway owned by PayPal.)

  • What happens after I sign up?

    After you sign up, you’ll get instant access to the entire Art of the Startup program, including all of the bonus content.

Enroll in Art of the Startup

Are you ready to create your own successful startup venture? We’re ready when you are.